Microsoft is currently developing multiple original shows which will premiere on the Xbox 360 and Xbox One, according to a recent Bloomberg report.
Microsoft’s new Xbox television studio is planned to roll out globally starting in June; it will be helmed by former CBS Corporation executive Nancy Tellem. The studio currently has six series lined up , with more than a dozen other projects in development.
One of the shows that will premiere in June is called Humans, which centers around humanoid robots. Another is a program titled Every Street United, which will focus on aspiring World Cup players. Microsoft has also hired Sarah Silverman for a sketch comedy show, and Seth Green for a Robot Chicken-esque stop-motion show.
To try and set themselves apart from companies like Netflix, Microsoft plans these shows to be interactive, allowing users to learn more information about what’s happening on screen, play show-based minigames, etc..
“We’re going to try a lot of different things and not everything is going to work,” says Jordan Levin, co-founder of the WB Network who serves as executive vice president of the new studio. “We’re trying different business models, we’re trying different forms of interactivity, we’re trying a very broad portfolio of content.”