Bud Light UK announced a new partnership with Twitch following the success of last month’s coupling with esports team, Fnatic. In celebration of their new joint venture, the Bud Knight has risen from the dead and will be streaming Apex Legends at the top of the Twitch homepage for two hours starting at 9pm GMT from December 7 to December 9. Thirsty fans can even score free beer by typing !beergiveaway in the chat.
Bud Light’s latest partnerships mark Europe’s first official beer and esports conglomeration, potentially signaling a new era across both markets. As reflected by the 2020 Nielson esports report, up to 64% of gamers over the legal age of consumption enjoy a cold one while playing, so getting into bed with the world’s leading streaming platform and competitive esports team feels like a smart move.
Check out the Bud Knight and snag a free brewski this week!
